Reverse Sneezing

If your dog has ever made a sudden, alarming snort-snort-snort sound — like they're rapidly inhaling through their nose in bursts — and then stopped abruptly and seemed completely fine, you've witnessed reverse sneezing. It's far more common than most pet parents realize, and in most cases it's completely harmless.

What's happening: In a normal sneeze, air is rapidly expelled outward through the nose. In a reverse sneeze (pharyngeal gag reflex), the dog rapidly and forcefully inhales through the nose, producing a distinctive snorting, honking, or "goose honking" sound. The dog typically stands still, neck extended, with their elbows pointed outward. Episodes usually last 15–30 seconds and stop on their own.

Common triggers:

  • Nasal irritants — dust, pollen, perfume, smoke, cleaning products

  • Eating or drinking too quickly

  • Excitement or pulling on the leash

  • Nasal mites

  • Allergies

  • An elongated soft palate (more common in brachycephalic breeds — Pugs, Bulldogs, Boxers)

What to do during an episode:

  • Stay calm — your dog takes their cue from you

  • Gently place your thumb over one nostril briefly to encourage swallowing, which usually stops the episode

  • Gently massage the throat

  • Offer water or a small treat

  • The episode will typically stop on its own in under a minute

When to call your vet:

  • Episodes are becoming more frequent or severe

  • Your dog seems distressed or can't catch their breath between episodes

  • There is nasal discharge, nosebleeds, or facial swelling

  • The sound is accompanied by coughing, gagging, or wheezing

  • You have a young puppy — frequent reverse sneezing in puppies can sometimes indicate nasal mites

In most healthy adult dogs, occasional reverse sneezing is a quirk, not a concern. But a pattern change — suddenly happening much more often — is worth a phone call to your vet.

Sources: AVMA (American Veterinary Medical Association,Veterinary Partner, VCA Animal Hospitals , PetMD , American Animal Hospital Association, MedVet, PMC / NIH peer-reviewed research, ASPCA Animal Poison Control, Merck Veterinary Manual, VIN (Veterinary Information Network), Cornell University College of Veterinary Medicine, Canine Arthritis Resources and Education, Zoetis Petcare, Sustainable Vet, and trusted Veterinarians along my 17-year journey as a dog mom

The Good Boy Foundation is committed to providing valuable resources and education to empower pet parents in caring for their furry companions. However, it's important to note that the information provided on our website is intended for educational purposes only and should never replace the advice or treatment provided by a licensed veterinarian. While we strive to offer accurate and helpful guidance, we cannot be held responsible for any outcomes or consequences resulting from the application of this information. Pet parents are encouraged to consult with their veterinarian for personalized guidance and recommendations tailored to their pet's specific needs and circumstances.